Segmentation

Build a Shopify segment once. Sync it everywhere.

Stop exporting CSVs every Monday. By the Numbers turns your Shopify data into living customer segments - refreshed every hour and pushed straight into Klaviyo, Meta, Google Ads, and TikTok.

60-second install · 14 days free · No card, no auto-charge

5.0 from 100+ reviews on the Shopify App Store
Last 30 days · Apr 5 – May 4Compare: No comparisonSegment: All Customers
Customer Segments
SegmentCustomersLTVSynced to
Loyal Big Spenders
1,847£642K
At-Risk VIPs
412£198K
Lapsed Discount Buyers
2,316£87K
First-time Hero SKU
684£62K
International - UK + AU
1,124£312K
5 of 32 segments · refreshed hourly+ New segment
75+
Segment filters
Across orders, products, channels, and LTV
Hourly
Auto-refresh
No stale audiences
4
Channels native
Klaviyo · Meta · Google · TikTok

The filters Shopify Analytics forgot to ship

Slice by behavior, value, and channel - not just ‘all customers who bought once.’ Build the audience you actually want to email today, then save it as a segment that updates itself.

  • 75+ filters spanning orders, products, lifetime value, recency, and discount usage
  • 30+ ready-made segments (At-Risk, VIPs, One-Time Buyers, Discount Seekers, etc.)
  • Combine filters with AND / OR / NOT logic - no SQL
  • Per-segment revenue, AOV, and repurchase rate built in
Last 30 days · Apr 5 – May 4Compare: No comparisonSegment: All Customers
Customer Segments
SegmentCustomersLTVSynced to
Loyal Big Spenders
1,847£642K
At-Risk VIPs
412£198K
Lapsed Discount Buyers
2,316£87K
First-time Hero SKU
684£62K
International - UK + AU
1,124£312K
5 of 32 segments · refreshed hourly+ New segment

Win back the customers about to leave

At-Risk segments surface the customers whose buying cadence is slipping - before they churn. Push them straight into a Klaviyo win-back flow and keep the revenue that's already paid to acquire.

  • Auto-detected At-Risk and Defected cohorts based on each customer's typical cadence
  • One-click push to Klaviyo, Meta Custom Audiences, or Google Ads
  • Live counts so you know the size of the prize before you send
Last 30 days · Apr 5 – May 4Compare: No comparisonSegment: At-Risk segment · 412 customers
At-Risk Customers · Klaviyo win-back ready
CustomerDays sinceLTVRisk
EM
Emma McKay
84d£412high
JR
James Riordan
71d£318high
PD
Priya Devi
62d£284med
TC
Tom Cole
58d£196med
AN
Aaliyah Nuhu
49d£148med
SV
Sara Vetter
41d£124low
412 at-risk · £56K total LTVPush to Klaviyo flow
Use it when

Three Shopify problems segments solve this week

Email revenue

Your Klaviyo list is the same blast going to everyone.

Build a VIP and a Lapsed segment in 5 minutes. Send each a different campaign. Watch open rate climb without changing creative.

Ad spend

Your Meta CPA keeps creeping up.

Sync a high-LTV segment as a Meta Lookalike seed. Bid against people who actually look like your best customers, not your worst.

Retention

Repeat purchase rate is flat quarter-over-quarter.

Spin up a segment of customers who bought once 60+ days ago. Drop them into a win-back flow. Track the recovered revenue back to the segment.

ROI Calculator

See How Much More You Could Earn

Smarter segmentation means higher engagement, better targeting, and more revenue per email.

25K
1K25K50K100K+
$0.15
$0.01$0.25$0.50$1.00
Without By the Numbers
$3.8K
25K emails × $0.15 each
With By the Numbers
+20%
$4.5K
$750
extra / month
$9.0K
extra / year
Precision segmentation
75+ filters target the right audience for each campaign
Higher engagement
Personalized sends mean more opens, clicks, and purchases
Reduced list fatigue
Reach only those ready to buy instead of blasting everyone
Install free on Shopify

60-second install · 14 days free · No card, no auto-charge

Our store quickly upgraded to Pro. The insights from custom segmenting are incredible. Their support team is phenomenal - prompt, kind, and solution-oriented.

Rayne NutritionHealth & Wellness

Absolutely crushes the Shopify dashboard and insights. Great segments that we can use in email/SMS marketing - plus the weekly recaps are a nice touch. 10/10!

Love Sweat FitnessFitness Brand

Build your first segment in 5 minutes.

Install free on Shopify. Sync to Klaviyo, Meta, Google, and TikTok the same day.

60-second install · 14 days free · No card, no auto-charge