Win-back
Q3 repeat rate is down and you don't know which segment is leaking.
Lost-Customer report grouped by acquisition cohort. The biggest leak gets the win-back flow first. Saves spend on cohorts that aren't actually churning.
Customer Reporting
Know who's coming back, who's gone, and why.
The metrics Shopify Analytics shows you stop at ‘total customers.’ By the Numbers picks up where it leaves off - repeat rate, lost-customer detection, time-between-orders, and the segments behind every line on the chart.
60-second install · 14 days free · No card, no auto-charge
5.0 from 100+ reviews on the Shopify App Store
Last 30 days · Apr 5 – May 4Compare: No comparisonSegment: All Customers
First-time vs Returning Sales
Repeat rate
34.8%
+4.2%
Avg sales / customer
£186
+8.1%
Lost customers
412
-12%
May
Jun
Jul
Aug
Sep
Oct
First-time
Returning
10+
Customer reports
Built for Shopify operators
First vs returning
Revenue split
By month, channel, and segment
Lost customers
Auto-flagged
Catch churn before the quarter ends
The customer reports that change behavior.
Vanity metrics tell you total customers grew. Operating metrics tell you which segments grew, which lost ground, and what to do this week. By the Numbers ships the operating set.
- First-time vs returning revenue, by month and by channel
- Repeat purchase rate over time - with the AOV behind it
- Time-between-orders by cohort and by SKU
- Lost-customer detection tuned to your store's natural cadence
Last 30 days · Apr 5 – May 4Compare: No comparisonSegment: All Customers
Cohort Retention by Acquisition Channel
% returning · M0 → M5
Klaviyo wins by 14pt
Klaviyo Email62%
Google Ads48%
Meta Ads28%
TikTok Ads18%
Each report answers a specific question - no more, no less.
Reports without a job-to-be-done are wallpaper. Every By the Numbers customer report exists to answer one operating question and lead to one action.
- Average Sales per Customer → which segment to upsell
- Purchase Frequency → where to invest acquisition vs retention
- Lost Customers → which cohort needs a win-back flow
- First-Time vs Returning → which channel earns its keep beyond day one
Customer Reports
675M
Shopify Buyers 2023
+47.7%
Order Growth
100%
First Purchase
12,400 customers
40%
Second Order
4,960 customers
16%
Loyal (4+ orders)
1,984 customers
20%
At Risk
2,480 customers
Use it when
Three customer questions answered today
Upsell
Avg sales per customer is flat.
Average-Sales-per-Customer by segment surfaces the underspending VIPs. Build a higher-tier offer, push it at that segment, measure the lift.
Acquisition
Your CMO wants more new-customer revenue.
First-Time vs Returning split by channel tells you which acquisition source actually brings new buyers - not just lapsed customers Klaviyo woke up.
“An absolute game-changer for our store. The user-friendly interface and real-time insights into customer behavior have transformed how we approach retention.”
Bathroom Store IrelandHome & DIY
“This app is a goldmine of data. It helped us make better marketing decisions by understanding exactly who our customers are and what they want.”
OKAYOKDTC · Apparel
See your repeat-rate breakdown by tomorrow.
Install free on Shopify. Backfill runs overnight. Tomorrow's stand-up has a real answer.
60-second install · 14 days free · No card, no auto-charge